I’m
a
designer
and
art
director
with
nearly
two
decades
of
experience
shaping
brands
across
fashion,
lifestyle
and
corporate
sectors.
I
approach
each
project
with
curiosity
and
care,
aiming
to
create
work
that
feels
thoughtful,
practical
and
genuinely
enjoyable
to
make.

Profile

A graduate of the College of Fine Arts (COFA, UNSW), my practice has evolved across the UK, Sydney and New York. Early work with boutique studios refined a foundation in branding and print, before joining Fabien Baron at Baron & Baron in NYC. There, I spent three years as an Art Director working across global luxury brands including Gucci, Calvin Klein, Bally, Edition Hotels and The Macallan. Since returning to Sydney, I’ve brought my experience in art direction, design and digital to shaping local icons such as Lucy Folk, Incu, Fella Swim and The Horse.

Approach

No matter the task, my approach is simple: I take the time to understand the problem. Every project begins with conversations and questions, often through workshops with key decision-makers to ground the work in shared clarity. From there, I explore the landscape, identify opportunities within the constraints, and build a considered design solution. Working closely with you and your team, I translate collective knowledge and ambition into a brand framework that is clear, purposeful and authentic. Whether you’re launching or evolving, I believe great work comes from those willing to set the bar high and strive for growth.

Services

I work with clients to build and nurture impactful brands. This spans everything from identity creation to digital and print applications. I ensure your brand is expressed consistently across all touchpoints. By working alongside a network of expert partners, I offer both the focus of a small studio and the capabilities of a larger team.