Like its namesake, Cactus thrives in any environment - resilient, efficient, and built to adapt within the digital solutions space. I led the end-to-end brand transformation, shaping a visual identity, website, and art direction system that positions the consultancy as modern, confident, and solutions-focused.

The logo centres on a stylised, tech-inspired cactus that positions the brand firmly within the digital space. Its rounded, tablet-like form is purposefully streamlined to reflect the simplicity and efficiency of the company’s service offering. Carried consistently across all collateral, this shape forms the backbone of a unified and highly recognisable visual identity. The result is a modern mark that communicates a forward-thinking mindset and a commitment to refined, enduring solutions.