Tessa Davies

    Case Study

    Cadey
    Cadey

    Cadey

    The Cadey website was designed to reflect the warmth, clarity, and reassurance at the heart of Cadey’s mission: supporting parents of children with ADHD, autism, and other developmental needs through personalized, psychologist-developed strategies.

    The visual language is intentionally soft and inviting, with rounded forms, gentle motion, and generous spacing to create a calm, welcoming environment for parents who may already be feeling overwhelmed.

    Every element - from the typography to the iconography to the palette - has been crafted to lower cognitive load and make information feel accessible and approachable. A clear information architecture guides parents effortlessly through complex content, while intuitive usability ensures they can quickly find support that feels relevant and actionable. The overall experience prioritizes comfort, trust, and ease, mirroring Cadey’s promise to meet families where they are and help them move forward with confidence.