While Head of Design at Holiday, I reimagined key parts of the Ellison Studios digital experience to better reflect the brand’s refined, contemporary approach to interiors. Centred on a full homepage overhaul, a more intuitive product detail journey and improved gift card UX, the redesign focused on creating a clearer, more responsive interface - making it easier for customers to navigate, compare fabrics and engage with product craftsmanship in a more meaningful way.

By combining a more elevated visual language with clearer customisation pathways, the experience made complex product decisions feel simple and engaging.