I worked with Fella Swim to reimagine their online presence. Drawing on references from the body, art and everyday life, the design pairs bold imagery with crisp typography to create a functional, elevated space for the brand.

Website

Fella Swim’s custom Shopify site was designed to feel like a sensory retail experience. With a focus on celebrating different body shapes, customers can mix and match tops and bottoms on product pages, supported by a beautifully illustrated Style Guide. Since its launch, the site has performed strongly across both Australian and international markets.