While Head of Design at Holiday, I set out to create a digital experience that honoured The Horse’s commitment to craftsmanship, quality materials, and timeless minimalism. My goal was to distil the brand’s premium leather aesthetic into a clean, intuitive web interface that elevated product presentation - allowing texture, detail, and form to take centre stage.

The design focused on an effortless shopping journey, using subtle layering of visuals and content to immerse customers in the tactile world of leather goods while helping them find what they need with minimal clicks. Through considered typography, a disciplined grid, and generous use of space, the site was designed to function as a refined digital showroom - understated, elegant, and aligned with The Horse’s ethos of quiet luxury.

Custom-built features include countdown timers, an engraving generator, and interactive, shoppable editorial imagery.